I love a good conversation.
The kind that cuts through the noise, shakes up the status quo, turns skeptics into superfans, and changes the shape of things.
I’ve built my career crafting those kinds of conversations from the inside out for change-making brands that are breaking new ground, from Fortune 50 companies to fast-growth startups. It’s my chosen art and science, and I practice it from every angle.
My expertise and enthusiasm intersect in developing verbal identities that open up worlds of possibility, writing sharp copy and stories that sing, and leading creative teams to thriving originality with stellar results.
I’m a systems thinker who tackles complex challenges with vibrant cohesion, a lover of language who speaks Shakespeare and sketch comedy, poetry and pop culture, metaphor and meme, and a rallying engine who goes all in.
I currently guide lots of smart and dynamic people at Ecstatic Voice, a copy-forward communication studio and voice lab in LA. Outside of EV, I train MBA and MSBA teams to amplify AI and innovation at the Rady School and write The Ecstatic Review on Substack.
If you have a vision that's too big or bold to talk about, I’d love to talk about it with you.
clients & partners
Alfred Coffee, Amy Poehler’s Smart Girls, Ali LaBelle Creative, Artkive, BAGGU, ban.do, Barnes & Noble, Disney, Forbes, Framework, GoldieBlox, Groove, iHeartMedia, It’s On Us, Inked, LA Philharmonic, Lifekive, Marvel, Matchy Matchy Sewing Club, NASA Jet Propulsion Laboratory, Pixar, Poketo, Target, Tumblr, UC San Diego’s Rady School of Management
VERBAL IDENTITY
Brand Voice
Brand Foundation
Positioning
Naming
NARRATIVE STRATEGY
Brand Messaging
Copywriting & Editing
Story Architecture
Ideation
CREATIVE LEADERSHIP
Editorial Direction
Copywriter Mentorship
Team Leadership
Guidelines
PRESS
Adweek, BUST, Fast Company, Forbes, Ms. Magazine, The Washington Post, Wifey
TALkS
The Annenberg Space, Brown, Interlochen Center for the Arts, NASA JPL, Women Space
COMMISSIONS
Amy Poehler’s Smart Girls, The Harnisch Foundation, Southern California Public Radio
TRAINING
Northwestern University, UCSD, The Groundlings Sunday Company, The Coaching Way, altMBA